If you have already seen Akshay Kumar starrer movie Padman, chances are that you have liked the movie and didn’t even understand how multinational sanitary napkin brands just ran a nice ad campaign while you kept thinking it to be opposite. Today, I will show you how the movie that actually promoted low cost sanitary pads and that criticized multinationals for their costly sanitary napkins, actually promoted their own agenda and a very falsely driven agenda of UN Women.
The Sanitary Napkin Market in India
Hope, by now, the statistics provided in the movie that only 12% (and 18% in the end) women in India use sanitary pads and rest “~88% Indian women use ordinary clothes that Padman will not even use to clean his cycle”, is embedded in your mind. Even the original Padman Arunachalam Murugunatham has used this phrase in his Ted Talks. How did he know these statistics? If you search the internet, you will find a lot of material around it mostly developed by UN organization like UNICEF and some market survey companies like A C Nielson.
Without disputing the number, if we look at the untapped market size for sanitary pads in India, it is huge. Lucrative enough for any business house. So, it is natural for any business house to eye at that market and the easiest way to achieve that is by growing the ‘need’ to use sanitary pads. This ‘need’ can only be established if they show how the existing Indian methods are not only unhygienic but also so risky that can take the lives of women in your home. That is why the movie used a doctor saying these things in the movie so that people start believing him (remember ‘Expert Fallacy’?). This fear psychosis works almost always unless some educated ‘morons’ like me, keep our emotions aside and try to find some justification for it.
As you understand that this movie tries to expand the market size of the sanitary pads in India, it is easy to understand why the multinationals will gain more profit out of this because now people will be more inclined to buy their products which otherwise is not possible to be sold (when people are happy with existing solution why should they try new solution? So, they need to be made afraid of their existing choice). Also when a market grows, its the organized sector that gets maximum profits out of this. Since the reach of Arunachalam Murugunatham’s efforts is only in rural India (and not every nook and corner still), the multinational brands win the battle here by virtue of their robust distribution network and innovative marketing strategies (for example, creating a low-cost brand for rural India and selling). So, you understand why these companies ran their marketing campaign through this movie and how they will benefit more.
UN Lies in Padman
UN Women playing a major role in this movie, not only surprised me but shocked me. Why should UN Women be present in a Bollywood movie unless they had some inherent agenda? And yes, I was right, the dialogues like ‘If a man can’t protect a woman, how can he be a man?’ or some other statements that came from Akshay shows that. So, UN Women has already spread ‘much-needed’ hatred against men and shamed them through those statements. So, if you are not able to give women in your home ‘sanitary pads’, you should be ashamed of yourself because you don’t care for them. Clearly, those statements from Akshay were the brainchild of feminists and a clear marketing attempt to create the shame in the viewer’s mind so that next time they buy sanitary pads if they are not already doing it.
Use of Clothes is As Hygienic
So, you are emotionally blackmailed into believing that those who do not use sanitary pads, are actually inviting infections and maybe death (remember the doctor in the movie said that). But, being a man how am I saying that Indian method of using clothes is equally hygienic? Oh, for the simple reason that our women have used them for thousands of years without any problem. Because if those really created problems then our mothers and grandmothers would have died using them. They were not only physically healthy but they had given birth to dozens of children in normal delivery method without any problem whatsoever. Today’s sanitary pad users can’t even deliver one healthy child, then how is this sanitary pad bringing revolution in women menstrual health? Today’s women suffer from more sexual disease, ovarian issues than our mothers and grandmothers ever faced. Ovarian cyst, congenital disease, and incapability to bear children are more of modern problems.
If our grandmothers have sustained menstruation using clothes, then why is this sudden emergency that our women have never felt so far? Isn’t it a pure lie created by UN organization for the benefit of sanitary pad manufacturers? (oh I forgot, our markets are open to the world now).
But why should you believe me? I am a man and do not undergo this ‘problem’. Neither I am ashamed to be a man nor for not bleeding like women (many men actually feel that way, let them rest in peace). The movie, in fact, has enough hints to shame men that they don’t bleed, so they don’t understand this ‘problem’. So, we see Padman Akshay Kumar jumping into the river when during his experiment the blood spills in his pants. This was another emotional feminist drama to make men feel guilty of women’s menstruation and for not doing enough for them. It was a message for men that if they start bleeding, only then they will understand the pain and will feel like jumping in the river when that happens (as a man are you convinced enough to demand to waive off all taxes from sanitary pads yet??). Then this becomes a man’s (and a husband’s too), fundamental duty to buy his wife pads, expect divorces based on this issue now.
But you don’t need to believe me in this regard. You can check your own family history and get amazed to see how your grandmothers have delivered dozens of children using local methods, that today’s women can’t even do with all sophisticated methods. What does it mean? To me, it simply means that only because someone could innovate something like a tampon, that doesn’t mean we all need to run towards it, forgetting its affordability. You can also read what Sinu Joseph, a menstrual hygiene educator of Mythri (a women’s NGO) had to say about this. In an article, published on Swarajya.com in 2015, she mentioned the reality. An expert who worked in the field of rural India for years has exposed all the UN lies shown in this movie.
The Myth of Using Husk and Ash
The movie Padman shows (and even Arunachalam Murugunatham told that in his TED and INK talks) that Indian women use husk, ash etc. Sinu Joseph cleared the air around that and clarified that there may be very insignificant percentage of women in Rajasthan using that (for lack of water availability) and there is no reason to think that many in 88% use those. Those users, however, may not have the affordability to buy sanitary pads at all. The normal observation here is, if these really harmed women then they would have got rid of this practice rather than following this for hundreds of years. So UN propaganda around this is completely baseless.
Sinu Joseph’s invitation to International Conference on Menstrual Health and Reproductive Justice, held in Boston in June 2015, opened her eyes in this regard. In her article, she clearly stated that as she exposed these lies about India, she was welcomed by researchers but the sanitary pad manufacturers who created their identity based on these lies on India, avoided her. She has also explained why the statistics that AC Nielson is showing, is wrong.
Western Cloth Pad Vs. Indian Cloth
As Sinu Joseph exposed these companies and also UN lies, she found that foreign companies that are trying to sell non bio-degradable (non-reusable) pads in India (thus contributing to environmental pollution), they promote the use of reusable cloth pads in their own country while they continue to show India as backward country and Indian methods being unhygienic.
What’s more intriguing is that when she spoke about Indian method of menstrual hygiene, foreign companies, and UN agencies suggested her to tie up with those companies and make money. She clearly didn’t understand how are foreign cloth pads more hygienic than Indian ones. In fact, she said because of inner layers, those pads do not even get sanitized properly even after drying in the sun. Indian clothes, however, do get sanitized in sunlight.
So, you understand how in an open economy these multinational brands can actually fool you using their power and UN hypocrisy.
Why Not Reusable Menstrual Cups?
So far I have told you enough of Sanitary pads and how the multinationals are trying to brainwash Indians into believing that sanitary pads is the way to go. At a time when the western society is shelving this product for environment hazzards, they are pushing the same in Indian market and even in schools. After all, a habit grown in childhood is very difficult to get rid of. Also, parents will almost always be emotionally attached to the child’s needs and will be forced to provide costlier foreign branded sanitary pads as it is not possible for Arunachalam Murugunatham to reach the nook and corner of the country.
But the question is, why the foreign brands, UN and even Indian actors don’t promote reusable Menstrual Cups that can be reused for years? These also don’t have negative environment effects. So, why there is no mention of these as if these don’t exist?
It doesn’t need a super brain to understand that anything reusable have no marketing value since these can’t generate continued and sustained profit for MNCs. They are running these campaign hiding behind movies like Padman and actors like Akshay Kumar or Twinkle Khanna is that they want to grow their market and grow profit. Promotion of menstrual cups is definitely not in their interest for obvious reasons.
Women Leaving Education Because of Menstruation
Until very recently I had an impression that Indian girls leave the education system because of the absence of toilets in schools and because of not having access to economic tamponss. In this matter, I have always believed that for many families in rural India even a 2-rupee sanitary pad is costly (they don’t even get food, how can they afford this luxury?). But this misconception was cleared when I read Sinu Joseph’s article. She argued, if girls are leaving our education system because of the toilet or sanitary pads, then why are boys leaving school? In India, the Gross Enrolment Ratio of boys and girls in both Primary and Secondary education is 1. This is however slightly less in higher education. But that can never be attributed to sanitary pads. My research on this matter shows that it may also be because of marriage and/or merit. Since girls in India do not need to earn to sustain a family, they really don’t need to go for higher education. From Sarva Shiksha Abhiyaan data Sinu observed that in many states the drop-out rate among boys is more compared to that of girls. So, why are the boys leaving education?
When Sinu Joseph clarified that in the International Conference, the UNICEF representative clarified to her that UNICEF was not building toilets to reduce dropout. And we all are told every day by media and different leaders and foreign-funded NGOs that because of lack of toilets our children are leaving schools. What a great double standard that the movie Padman also promoted and it is nothing but a lie of United Nations.
This clears the cloud around the myth created again by UN organization (like UNICEF, UN Women etc.) that girls are leaving education system for lack of access to sanitary pads.
Foreign Red Tents Vs. Indian Separation of Menstruating Women
The movie Padman also shows separation of women during menstruation and showed it in such a way to generate hatred against this Indian ‘oppressive’ system, however, the same morons promote ‘Red Tents’ for menstruating women in the western world. This is a system to keep women separate during those days.
During my study on Indian culture, I came across a speech of a global religious leader of a Hindu organization where he told that foreign women were thrilled by the Indian concept of keeping women separate and giving them complete rest and be in their own self. The Vedic concept was that women undergo a lot of disturbances during those days, and hence should be given complete rest. Modern scientists explain this as a hormonal disturbance. So, our Vedic society and many other traditional societies have already recognized the need of keeping women separate and giving them space (and also leave from housework) in those days.
Feminist Hypocrisy in Menstruation Leave
You will understand feminist hypocrisy when you see that modern feminists are campaigning hard for menstrual leave from their offices. While they do that and when such campaigns are promoted by UN organization, feminists also try to shame Indian method of keeping women separate.
The movie Padman, which is another mouthpiece of UN Women promises to ‘give back’ women those five days every month. Akshay in his speech in UN Women shames men for having 12 months and not ensuring that women too have 12 months. For him, women lose out two months (5X12 = 60 days) every year due to their separation. Instead, if they use sanitary pads they can get all 12 months.
However, if you closely look at this proposition you will understand that feminists are only telling lies here. Women when given rest per the traditional system, can have all those 60 days only for themselves than using sanitary pads (and again asking for leave in those days).
Menstruating Women and Deity Worship
Feminists have been vocal about menstruating women not given the opportunity for deity worship in many temples or even at home. They termed this patriarchal oppression against them. Vedic gurus, however, are very clear about this. Anyone in an unclean manner can’t perform deity worship. Since the menstrual flow is continuous, and can’t be predicted, women are prohibited deity worship during that time. Similarly, any man who touched such a woman or who is not properly bathed and cleaned can’t perform deity worship. You may also know that a man (Brahmin) can’t do puja if he has a cut and bleeding and similarly there can’t be any animal sacrifice to god if the animal is woozing blood from anywhere. So anything that is oozing blood from anywhere is considered impure and can’t be involved in deity worship. So, we find there is no discrimination against women by stopping them from deity worship during menstruation.
Vedic society had also some exception where they allowed menstruating women for deity worship in their homes when no one else was available. But Vedic gurus also caution that this can be done only in extreme situations when no one else is available in the family because ‘deity worship must go on. Gurus also caution about not doing so in any temple.’ The underlying assumption here is, temples must have an alternate priest present at all times. In traditional society, the joint families always had many women to perform all duties and hence menstruating women had complete rest from all duties (including cooking). In one speech, one Hindu guru said, if needed even children in the home can perform duties such as cooking and the menstruating woman should be given her space. Today, feminists say that was oppression for women when in reality it was actually good for them.
The Manufactured ‘Need‘
By now, you may understand the feminist hypocrisy around women’s menstrual health and how they have manufactured a need for Indian women to use sanitary pads. This is all created by UN agencies who are nothing but working for foreign multinationals. While feminists shamed men for not understanding this ‘need’, elsewhere in the world some feminists are campaigning for freely menstruating right (Free Blood Movement) –
The GST on Sanitary Pads
In a recent time in India, there was a huge demand to reduce GST on Sanitary pads. Feminist demand was created around the premise that India does not care for its women. Now with the movie created so much ‘need’ to give sanitary pads to every Indian woman, without which they will ‘die’ (as if that is what is happening for hundreds of years), soon we will see another wave to feminist demand to withdraw all forms of tax from such tampons. You will again be emotionally blackmailed into believing that patriarchal India hates women. Unless you understand that only multinational companies will gain from that at the expense of our people.
Why Is Padman Harmful To You
This movie Padman is an effort to create menstrual hygiene as a fundamental right of every woman (don’t be surprised if soon you start hearing about this). This also creates another responsibility for men that they should financially support menstruating women in their ‘problem’. Already you see how feminists are talking about waiving of the tax burden on this (facilitating only foreign companies at the expense of male Indian taxpayers). Since India is a poor country it will always be projected with how many women do not use sanitary pads and the data will be huge enough to make you feel ashamed of women’s bleeding and will ultimately make you open your wallet to the foreign companies.
Very soon you will also see divorces happening around husband not providing the wife sanitary pads. As you see lack of toilet was never an issue in Indian marriages until recently when the toilet in every home was made a compulsion. So, no matter whether the poor family can actually eat meals, they need to have a toilet today. Soon, sanitary pads will be made such a big issue that you expect divorces happening on this and court orders coming in this aspect.
Justice M Katju once wrote that 90% of Indians are idiots. During my research on Vedic Philosophy, I came to know the same from some religious leaders (all foreign nationals from US and UK) as well. Feminists and UN know that Indians can be easily fooled by using patriarchy and other crafted lies with the help of foreign-funded NGOs, free-flowing funds of global corporates and through various UN organization. Unfortunately, we don’t see women like Sinu Joseph in our mainstream media and other debates because those channels are also funded by these global foundations. All they need is business from this large population, the well-being of women or this society is actually their last priority.
[This is a part of joint research effort on Modern Feminism and Vedic India.
All articles under Modern Feminism can be found – Here
All articles under Vedic India can be found – Here]
For other movie reviews, see – here
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/////Akshay in his speech in UN Women shames men for having 12 months and not ensuring that women too have 12 months./////
^^ I would like to ask a question to that mangina superstar actor Akshay Kumar. Why is it that men have to ensure blah blah blah for women? Was it women who had ensured the same things for men, in the first place? Why is it that men have to ensure 12 months for women? Did women ensure that men would have the whole of the 12 months and not have to miss 2 of those months? Had women made sure of it\so\such, for the sake of men? Then why the fcuk must men do this for women, either?!!
////shames men for having 12 months////
^^ Is it so, that, men have the entire of these 12 months bcoz of some favour done coming from the opposite gender ?!!
Much rather, men have the full quota of these 12 months because of Biology. Because of Nature. Because of how our Universe\Biopshere is. Because of Endocrinology. And definitely not bcoz of some favour coming from their (men’s) opposite gender.
Men do not ”enjoy” this Physiological advantage owing to any kind of favour done towards them by men’s opposite gender.
Totally makes me remind of the Cover Pic of the page ‘The Indian Feminist’.
Not a feminist but I find the contents of your website so inclined to prove the fact that males are being victimized in the society and the west agenda in promotion of sanitary pad lol.
Everybody uses pads even people in villages know about it so I do not think that this movie can impact minds.
One sentence in your whole articles makes me think that your research is biased “women will divorce men if they do not get them sanitary pads” lol. Hygenie is a basic issue and cloth is not hygenic and convenient so females have used pads since long .
It’s an equal society, when two people marry each has a responsibility of making life good for the other so even if it’s just sanitary pads it should not be a issue.
I doubt if you would soon advocate bycotting of usage of condoms and claim it as a conspiracy as well.
Ha ha – I would support the movie Padmanabh and it’s propaganda. But I will watch the movie by giving a Paisa to it. I would support it, as I know more and more women will get more and more cancer, hormonal problem and other gynecological problem if they use plastic and non-biodegradable material lined sanitary pads. We men’s or rather human rights supporters will not get traction on bringing critical awareness to the problems, feminists and leftists create. We can only acheive this, if we get people to see trend that is degrading the life and health of people and that will happen when people themselves feel sick so as to start exploring what went wrong.Till then I will try and vaccinate people bu urging them to see Padmanabh, waste their money on it, and prepare them to see how they have been fooled by it.
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First of all couldn’t read Ur article completely and didn’t even want to complete reading as I got offended at the point where you are comparing with ancestors wearing clothes..hello boss welcome to 21st century..do you want woman to wrap a cloth and sit in a corner and avoid going out in those 5 days. Blood is same as Ur pee only difference is with colour.. just wrap some clothes in Ur underwear and try for a day and see how difficult is to manage entire day’s routine..before writing any crap experiment on urself..second thing u mentioned some diseases do u even know the reasons why they are caused.. simply u want to write some shit and make popular as any shit movie..most of the diseases u mentioned r majorly caused because of lack of proper water intake and unhealthy eating habits.. atleast if u had made a point saying sanitary napkins are non biodegradable and bcoz of that reason it should be stopped there would have been some sense in Ur article..next time do proper research before coming up with Ur such immature articles.
//Whether women should sit at home// – Yes. Because it’s not in their benefit. Reasons explained – here
Do you also know it’s the feminists and NGOs supported by UN demand five days of paid leaves and not any MRA group? Why this hypocrisy here?
//Blood is like ur pee// – I know and on heavy flow days it’s difficult. That’s why traditional India gave them complete rest. Even your NGOs are asking the same. Why should men bear the burden of women not working on those five days?? What about businesswomen? who gives them leave? if they don’t get leave then where is equality even among women? – Do you understand who should cut the crap here?
Also it’s the feminists groups and recently Twinkle Khanna herself demanded that ‘menstruating women not allowed in temple’ is discrimination against them. Why do you want to worship god and desecrate our temples when you know it’s like pee. Traditional society prohibited women from going to temples in those days to maintain the sanctity of the place. Why do you want to desecrate our places of worship? Who should cut the crap here?
//Diseases mentioned caused by water. food etc// – Did you realize those were only examples? Using disposable material is always good, but does that mean we need to place so much importance that poor Indians place more importance on it over food? Especially when the traditional method actually do not have any problem? Office goers anyways use sanitary pads, but does that mean we should create so much hype that it becomes a must have item for every women? Should men bear the expenses or else be considered as ‘NOT CARING’ for their women?
Also you say your lifestyle is ur choice, When society wants to impose any restriction on you, you say that is patriarchal oppression. Why should this society suffer for your choice? (Why should I pay for your choice??)
//Sanitary napkins are non bio-degradable so should not be used// – I did mention about bio-degradable point and I have never said it should not be used. But it should not be made a compulsion for everyone to use it. If someone can afford it, why not use it? After all, disposable sanitary pads will be better for one’s hygiene and will save a lot of time as well. But the money it costs, whether it’s worth it? Whether men should be ashamed for not buying these for women? The way it’s going soon we will see divorces happening sanitary pads. Do you understand that?
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Yes you are right. I did a study long back (almost 8 years) comparing the solid waste regulations in India and Japan, and there was an item that I was to examine as part of that study. Guess….sanitary napkins and…..baby diapers. You know how enormous waste is generated and the landfills are overflowing with these wastes. The foreign brands have lured the women of India into adopting all their sh!t creations. How did billion peoples survived for centuries without baby diaper, sanitary napkins. and now they are pushing adult diapers. Our women are gullible and can be easily fooled by foreigners.
If you want you can share you findings with me, will publish here
And excuse me, u can control pee but u cant control bleeding, that comes any time. Also it pains. So its not as simple and needs rest.
Male gender थोड़े ही ज़िम्मेदार \ क़सूरमन्द हैं, उनकी bleed होने के पीछे ?!!
ये (ऐसा) तो बल्कि स्वयं \ ख़ुद क़ुदरत ने किया है.
An amazing analysis here on how Padman, MNCs, feminists, UNWomen spread false perceptions & unchallenged hoaxes, which we as innocent, ignorant common men & women are a such easy vulnerable victims. This article constructively highlights our growing need to find out the truths behind ‘populist’ lies or rumours that are spread – fooling us – for ulterior motives.
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I hated every thing about the trailer and have no interest in watching the movie. The west is raving about reusable menstrual cups while big companies try to dump polluting, rash-giving pads on Indian women.
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In traditional Vedic households even today, the ladies of the house get 5 days complete rest on those days. They do nothing but rest and take it easy. Others (including the men) in the family do the cooking etc. This is much harder to do in nuclear families and the advantage of a joint family. So Vedic culture provided women with real time off during sensitive time for them. Feminism is a cancer that destroys women.
The whole movies is meant to create “anartha” demand for unnecessary things.
One of the Conspiracy theories say that after communism failed the powerful countries had fueled Feminism, this is more danger than Communism. As feminists ride on emotion and slack on Logic or Commonsense. Also most of the feminists may feel that the society had betrayed them by not allowing to par take in the activities of the society. Also Feminists wants to control the society by constantly demeaning the Man, Culture, Heritage, Religion and what not. Unfortunately some of the women fall victim for this propaganda. Feminists must understand that Man and Women are unique they are not equals. each have their own distinct qualities. which should be appreciated and collaborated to create a peaceful society.
I am sure most of the Women of India will rise above this trap of International conspiracy.
Its very difficult not to get fooled when there is such a high level of international sponsorship and media hype. Thanks for enlightening us on this matter. I would suggest everyone to watch “Phullu” movie instead which is truly rustic story told in a very simple manner and far from all this hero ship.
I believe the above is very much true except for the impure part. Through generations we are told(also by pujaris) to not come to temple first three days but fourth and fifth day is ok. The blood during the fourth and fifth day is comparatively less from that of the first three days and hence manageable. Also the blood of fourth and fifth day is no different from first three days. That is why women go to temple fourth and fifth day. But infants and toddlers with diapers are allowed to temple. So I particularly believe more than “waste” it is more of maintenance as there were no pads during those times. Also we are told to pray in our hearts but not to do puja because puja activities can be elaborate and stressful. I pray during first three days reciting mantras and I feel very peaceful at home. Going to temple with so many people and standing in lines makes it irritating due to hormonal changes. I also don’t go to temple because it is advised not to take head bath during first three days for health reasons although many people disagree with it. But I noticed that when I take head bath during first three days there is excess flow of blood and hence I avoid it. Also managing toilets is very difficult for so many people. When I visited London the subway toilets for women had pads thrown here and there and imagine managing it in India with so much population. If it can be managed in small temples great, but very difficult in places like Shirdi or Tirupathi. Also after giving birth to a child, the mother has continuous flow of blood for two weeks that is heavier than those monthly five days. But the new born baby is held close to the mom. If the new born baby doesn’t get sick, how will grown ups get sick. This blood is nothing but our regular blood mixed with uterine tissue and bacteria that is not contagious or infectious. It will be great if we can use better methods than pads keeping environment and health in mind. But exaggerating and making men feeling guilty for their own agenda is so wrong. Are these girls not going to school the whole month or just those 5 days?
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