FMCG major P&G’s detergent brand Ariel has revamped its campaign called #ShareTheLoad to make men feel responsible for household work, too –
This campaign is also backed up by a survey done by a ‘third party’ as claimed by the brand –
Last year Ariel showed some really demeaning statistics for men from a survey done by AC Nielson as a result of which the survey major had to face unprecedented criticism from men’s groups and many family boycotting the product. Even women did not like the way it was projected last year –
This year Ariel did not take any chance of revealing the name of the survey company.
This year’s campaign claims the following –
2 out of every 3 children think that washing clothes is a mother’s job
78% of girls in India agree that they should learn laundry as they will have to do it when they grow up
81% of married men in India agree that their daughters should learn laundry household chores
76% married men in India believe that not helping with laundry at home, still makes them a great role model for their children
65% married men in India agree that their children replicate their behavior at home
The figures are based on a survey conducted in four cities viz. Delhi, Mumbai, Bangalore and Hyderabad on 542 persons.
This campaign challenges our mindset that a woman does all the household chores and men do not help them. The video created for this campaign shows a working woman coming home from office and still doing household chores while the man is watching TV while working on laptop.
Men’s rights activists are however not very happy with this campaign, too. They say this campaigns wants to increases responsibilities of men while women continue to have no responsibility in their families –
While many men agree that it is better to share the load but they think it needs to be left to the families to decide rather than outsiders shaming anyone. They also show that families where both the partners work in corporate, can easily employ housemaids to get their work done. Families where the woman does not work in corporate, women should not have any issue with household work. Their argument is that in urban families the percentage women working is still very less compared to the percentage of men who needs to work. Also in almost all families men always work in higher positions than the women in the house and they are expected to work longer hours in their offices, it is unjustified to shame men for not sharing the household work.
Some men’s activists bring examples from evolution of human species where women opted to stay indoors for being safe from attack of wild animals or other tribes and chose the household work, when men chose the most dangerous work of hunting and getting food and resources for the families. That was in the best interest for the human species and hence that is how the society has evolved.
With changing nature of job and survival requirements this situation has changed. Now families can’t sustain their needs without both the couple working and earning money. While it is upto the individuals to decide what they want to do in their families but if men’s responsibilities are reminded to them like this to shame them, then today’s women also need to be reminded that nurturing the children of the husband or taking care of his family and being faithful only to the husband is also her responsibilities. No one seems to imply on women that contributing to their family financially is also their responsibility. All these become feminist issues. This is the reason men’s activists think dowry should be legal in Indian marriages as that will ensure financial contribution of women in their own families –
Actionaid India has released three videos for their Actequal campaign where they are trying to promote equality of genders and we find many things wrong in that.
The first video says that – “No Child Should Skip School”
This video shows a boy taking care of all household work including taking care of his little sibling while his sister goes to school and parents to work. At a first glance we don’t find anything wrong in this video except the fact that the boy doesn’t go to school at all, even though the voice over says “…both boys and girls will go to school”. Since visual cues are always stronger than verbal cues this video does not give us any sense of equality except prompting parents to keep their sons at home working for household work.
How it could be improved – Since the point here was to share all work, why the sister didn’t do some of the household work and then both went to school together. The child was taken care of the by the boy. Why our traditional grandparents not shown to take care of the baby?
A second video says – 75% Indian farmhands are women, but we only think of a male farmer
I am not sure how did actionaid get the number 75% and what are the different job roles included in that estimate of farmhands but this figure surely looks fudged. Even though in our villages we have more women working compared to any of the cities, that figure will never take the stats to 75% of farmhands being female.
Keeping the statistics aside, this video asks when will women own the tools and the machines of agricultural work? The visuals show women on a tractor. Here the point straightway comes to the physical strength required for a particular area of work. We may not be surprised to see a woman from Punjab or Haryana driving a tractor or handling heavy agricultural ploughs but does that mean every other Indian woman will be equally capable of doing the same? Even imagining such a situation is absurd and there is no gender inequality there. Simply because some women may be equally capable of doing these work, it will never mean that any woman can do that. Actionaid team has surely gone out of their mind while creating this campaign this way.
A third video released for ActEqual shows men bringing water for their households and pledges to Share the work –
Visuals of this video shows women doing electrical cable fixing work in high voltage lines and men bringing water for their households. This video seeks to bring equality where anyone will perform any work. However, this video again forgets the fact that some women may be good in performing high risk work like fixing high tension cables. But not every woman will find it suitable. Men being the stronger gender, need to take up roles demanding strength and there is no gender discrimination behind this.
This campaign also urge Indians to take a pledge to count household work as a productive work and be recognized so. For those who can’t read between the fine lines, this is nothing but old feminist agenda of valuing household work very highly. The problem with that approach is once the household work is valued highly then all the household maids and servants need to be paid more, too. Then most of the households that employ such maids today, will not be able to employ them as a result not only many such maids will lose jobs but also many couples in nuclear families will find it difficult to get their jobs done.
We need to understand the fundamentals of economics to understand this. Value of any goods and services depends on supply and demand. Since we have cheap labour force available in India for maid- servants we see those people earning their daily bread. Valuing household work highly may be beneficial for USA because they don’t have this supply of cheap labour. Also in USA, available jobs are more. Still USA outsource some of their low value adding jobs to countries like India. Similarly, in a household situation the couple outsources their household work to needy poor people and it becomes a win-win situation for all. Raising the value of household work in India is not only impossible from economics point of view but it is highly unnatural, illogical and unjustified. This will widen rich/poor divide for obvious reasons.
To elaborate this, let’s take example of an average Indian household with a couple and two children. Let’s say husband is the only earning member of the family with monthly take home salary of Rs. 25,000. It is impossible for the couple to value wife’s household work at Rs 25,000 because if they do so then the monthly family income becomes Rs. 50,000 with 50% of the money never seen. I will not discuss the tax component on the perceived value of wife’s work and let’s assume govt. does not charge them any tax for that. If this family wants to employ any maid, they will have to give her a salary equal to that amount of the perceived value. Since the labour supply is more, this value will never reach that high and the existence of wife becomes very damaging for the couple’s finances simply because of unnecessary valuation of household work where neither the productivity, quality nor customer satisfaction is measured, evaluated or appraised.
So it is clear that the valuation of household work can’t be increased unnecessarily even if the housewife work for 12 hours a day and the husband works only for 8 hours for the capitalist world. Going by this logic the doorkeeper or security guys working in our companies, standing in the sun or drenching in rain or even at nights and working for 12 hours most of the time will demand equal salary to the CEO of the company. If that is not possible, then valuing household work highly is also not feasible.
So sharing of all work becomes important. Even though the Actionaid campaign that talks about everyone doing all work, sharing responsibility etc. creates positive vibes but that is also not possible in all situation. There may be women who can earn equal or more than men but generalizing this for all our families will be a disaster. Similarly, while everyone will probably agree that even boys need to share household work and girls should get equal education opportunities, it is better left at the discretion of the individual families. If the boy is good in studies and the girl hates studies, there is no point in forcing education on the girl and household work on the boy. The way Actionaid projected (the boy doing all household work) in one of its videos also creates discrimination in gullible minds that in order to educate girls, boys need to be deprived.
Now girls’ families don’t hesitate to ask money or benefits for girls’ education – WCD interaction with general public
The situation has become even worse today with this focus on girl’s education. Now people expect govt. to pay money to girls who go to school. There are parents who shamelessly ask for such help or ask for waiver of interest on education loan because it was taken for a girl. So while girls get more benefits, opportunities and education boys don’t get anything. In a way such campaigns still marginalize boys and suppress their needs, as evident from the campaigns home page, that talks about equality but raise fund only for women –
I was not following Yakub Memon’s death penalty until I came across this news –
I couldn’t believe in my eyes that some distinguished personalities can in fact rally behind a terrorist who had killed 257 innocent men in Mumbai. They belonged to all walks of life, politicians, judges, lawyers, social activists, actors etc. The reasons for his mercy petition were –
An international commitment to abolish death penalty
President of India has the power to grant pardon under Article 72 of Indian Constitution
Abolition of death penalty contributes to human dignity and progressive development of human rights
Abolition of death penalty should be considered as progress in the enjoyment of right to life
Internationally it is no more debated but considered as established fact that death penalty should be abolished
Case specific points why this death penalty is illegal
Yakub Menon was not given advance notice of the death warrant hearing, hence this order is void
Long duration of trial and incarceration suffered till date. He suffered 20 years in prison till his arrest and 14 long years of trial, while Hon. SC used this long period of incarceration to lessen the sentence for other accused, did not do so for Yakub.
Yakub Memon is mentally unfit for execution. He is suffering from Schizophrenia for last 20 years and is unfit for death sentence.
Tiger Memon and Dawood Ibrahim are main conspirators not Yakub
Commuted co-accused played a larger role than Yakub Memon. Prejudiced on account of being Tiger Memon’s brother
He was a witness in the case. He provided information about Pakistan’s involvement in the blasts and his death will weaken that side.
Other death sentence convicts like Veerappan and killer of Rajiv Gandhi have been commuted
Death Sentence awarded under TADA which was later repealed by the govt.
Grant of mercy will send out a message that “as a nation we are committed to equal application of mercy and values of forgiveness, and justice”.
As stated in this mercy petition that he has surrendered before the Indian authorities seem to be an outright lie when we see exactly what was written by the head of Pakistan desk of RAW, and I quote –
“He had come to Kathmandu secretly from Karachi to consult a relative and a lawyer on the advisability of some members of the Memon family, including himself, who felt uncomfortable with Pakistan’s Inter-Services Intelligence, returning to India and surrendering to the Mumbai police. The relative and the lawyer advised him against surrender due to a fear that justice might not be done to them. They advised Yakub to go back to Karachi.
Before he could board the flight to Karachi, he was picked up by the Nepal police on suspicion, identified and rapidly moved to India.”
This clearly shows that he had not surrendered but wasarrested on suspicion.
This article written by B Raman (given at the end of Hindu article) also says that Yakub helped Indian authorities by making some members of the Memon family surrender before Indian authorities in Dubai.
If we look at all the above arguments in favour of his mercy all of these fall apart when we compare these with some other death penalties given in India.
In a study in 2013-14, called “Death Penalty Research Project” conducted by National Law University students of 400 death row convicts; it was found –
A majority on death row are first-time offenders
Direct evidence missing in most of the cases
Confessions extracted through torture relied for conviction
Convicts on death row receive poor legal assistance
A majority spend 10-20 years before the mercy petition is rejected
Trial courts under pressure to ‘act tough’, award more deaths
Take the case of Dharampal of Sonepet who was initially accused of raping a girl that he repeatedly said that he didn’t commit. The “Death Penalty research project” of NLU students revealed that he too waited for several years to get bail. After finally getting bail in ’93 he killed her and four other family members and was given death sentence for that.
The researchers also found that in some cases the women in some of the death row convicts’ family were sexually exploited by the defence lawyer.
In case of Dhananjay Chatterjee who was hanged till death in 2004 for rape and murder of Hetal Parekh in 1990, police didn’t find any direct evidence of his involvement in the actual crime. Only the chain of the victim was recovered from his house, even though he denied involvement in the crime he was executed and no one cried for him.
This discussion of the MLU research has become pertinent here because when the convict is a poor common Indian man, we don’t find any such intelligentsia to move for them. Most often these common men are given death penalty as the NLU study reveals “without concluding evidence”.
Take for example the 2012 Delhi Gang Rape case. Four adults accused were hanged till death but Indian paid media repented that the juvenile was not hanged –
If we recall the events that had happened after December 2012, we will know how many celebrities were aggrieved and how many of them wanted death penalty of the accused. In fact a sentiment in favour of death sentence was created carefully by these celebrities, politicians and judges then. The then Chief Justice of India openly said that he wanted to join Delhi protests –
Even Delhi rapists pleaded guilty, they helped the investigation (do any criminal have any option after getting caught in such high profile cases?) but for their conviction a special law was created under the pressure of so called intelligentsia. Whereas, to save a terrorist the same people rallied for his mercy. Does this mean if someone kill several thousands and then become a govt. witness then they will not be punished?
In case of Yakub Memon who has killed hundreds of innocents, judges came out in his support and signed mercy petition while when some poor people were being sentenced for assault on one individual they wanted to punish them.
Feminists like Kavita Krishnan however did not want death penalty for the rape accused even after Dec 2012 incident but she supported death penalty in a different way on her Facebook wall –
She wanted death of a rapist (that included a juvenile) but not for a terrorist who had killed more than 250 people.
She continued glorification of Yakub Memon in different ways including projecting him like a role model of injustice –
Her cheating state, lynching mob etc. never came out when men protested biased rape laws.
Question is, what prompted feminists and gender rights activists suddenly become activist for terrorists. Did feminism, rape etc. start repelling people so much that they had to take another fresh issue in the name of human rights? Whatever be the case, those who are crying hoarse for Yakub Memon are completely denying justice for the families of those who were killed by Yakub. They all are common men and women. But feminists don’t feel the pain of those women now.
These activists are also ignoring the sacrifice of our police force who save us from these terrorists. Even, I agree that when we as human beings, we can’t give life, how can we take life? But who has given the same authority to these terrorists to take life of hundreds? If they did, they should not exist in the society. Also if we keep them alive, what is the guarantee that their organization will not plan his release in future by taking some innocent Indians hostage and killing some of them?
Those who are rallying behind a terrorist today, raise a significant question – Is Yakub Memon dead? Or he is still alive among those who support him?
Meet Saket Sekhsaria a seventeen year class XII student of Mahindra UWC. He has recently created a sensation by creating a petition on change.org for gender neutral laws in India.
The Male Factor as always brings you this exclusive interview with this young sensation who has gone out of his way to create awareness about prevailing misandry in our society and came forward as a ray of hope for future generations.
Hi Saket, can you please tell us how old are you?
I am 17 years old.
2. What do you do presently? What is your goal in life!
I am studying in 12th grade at Mahindra UWC of India. My goal is to live in a way where regrets are minimized and I follow my wishes, ideas and passions, however far-fetched they may be.
What prompted you to create a petition on change.org about gender neutrality in our laws?
I came across these laws during an activism panel at my school and could not believe in my eyes! I wanted awareness but thought that this could only be achieved by removing the social stigmas and rewarding the brave victims by aiding in the procurement of justice. I looked into the legalities and then realized that creating the petition was my best chance.
Any specific reason for selecting rape and domestic violence laws for your petition?
Saket with his family members
Yes. One of the main reasons I believe we have gender biased laws is because of the stereotypes in our mind of the crime, the victim and the perpetrator. We refuse to budge from it and hence take up one sided campaigns which completely alienate other aspects or potential victims. With rape and domestic violence statistics so high for men, transgender(s) and people of other genders, I decided that by debunking the whole “Men don’t feel pain” “Men cannot be victims” stereotype we could show all the people that men also need care, empathy and justice. This way even women would be benefitted as men would realize that they are not superior and can also be victims. This is essentially a win for everyone if perceived correctly.
When and how did you come to know about gender biased laws in India?
We had an event called “16 days of activism” at my school. There we had a feminist panel but not a masculinist panel. Puzzled and curious my friend and I, decided to take initiative. During research we realized the extent of the problems and lack of laws to counter them.
Are you convinced that our MPs will listen to you if your petition reaches them?
I am certain that the statistics really speak for themselves and would be shocked if MPs are able to ignore such a large demographic of victims. I am still reeling from the fact that these issues haven’t been solved yet and do not see any problems or side effects that could terminate the passing of the amendment.
Sign his petition to support his initiative
What are your future plans to fight against these biased laws?
I intend to raise the right structures to ensure the fight continues until victory is seen. I understand that it needs a good amount of press and advocating and will try my best to make sure that it is handled well. My future plan though consists of using the above mentioned structures to create the interdependence which will make sure that injustice is easily reported and solved.
How do your friends, family and relatives see this initiative?
Everyone is incredibly supportive of the campaign. I am lucky to be backed by amazing people. They have been patient and given me good pointers on the organization and writing of the campaign.
What do you think is behind creation of these gender biased laws?
I think it is the stereotypes of crimes that have occupied the creators of these laws. It is also a lack of perspective and a biased state of mind no doubt, but I know that we have all been shocked by these statistics. I am sure once the creators see these other perspectives, they will have no choice but to acknowledge the issues and change the law.
How do you intend to make India a better place to live for her men?
I believe in our nation and the people of it. If we want a better place, we must fight for it. We must look at the various injustice and fight them one at a time while looking to make sure we keep justice in mind at all times. I intend to keep this ideology in mind and become an activist of change but ask everyone, regardless of gender, to join in and fight this injustice. One gender cannot make progress without the help of the other; we must unite as one and push for gender neutral laws that bring justice to all. Then we have a better place for men, women and everyone.
According to you, other than gender biased laws, what are the other issues Indian men and boys are facing today?
Saket with his friends
Indian men and boys are facing the impact of all the clichés of Bollywood, Hollywood and a misrepresented gender identity. We are forced to fit into certain criteria in terms of looks, actions, likes, dislikes and more. We are expected to be stronger than others physically, mentally and emotionally. This is too much a burden and is an unfair representation. This is present in other gender identities as well but is not acknowledged as much for men; many still believe these representations to be true and rarely speak out if they don’t.
Do you think working for men’s rights will be harmful for women’s rights? If not, why?
I believe in equality. When someone works for equality, they only look at justice. I do not believe by making laws gender neutral, we are harming anyone’s rights. By providing a man justice for rape, I am not advocating denial for a women; I am fighting for them both to receive equal rights, punishments. If we make all laws gender neutral, we are advocating for both men’s, women’s and other’s rights and thus harm no-one.
What other activities you intend to take up for fighting for men’s rights?
It is critical to realize that by only me taking action, nothing is going to happen. We need everyone to take up, participate in activities to make a difference. I will continue to partake in issues I can tackle but admit I do not possess all the knowledge and need others to step up to really make a difference.
Do you think more young boys like you should join men’s rights or fight for gender neutral laws? If so, why?
Everyone, of every gender, should fight for men’s rights because fundamentally, we all believe in justice and must fight for it. As Martin Luther King Jr. said “Injustice anywhere is a threat to justice everywhere”. I also think that by granting men’s rights there is a lot of positivity that people of other genders will feel. We are made to be symbiotic and need everyone for it.
What do you think is the future of boys and men in India?
The future is whatever we make it and if people take up initiatives like some braves have done in the past, we are headed into an exciting future. Several problems still exist but it is us, and only us, who can solve our issues.
#BlameOneNotAll is a media campaign created to reinforce the point that NOT all men are rapists. However, from the social media reaction to this campaign many things become clear –
Proud male feminists having identity crisis –
The idea of this campaign tells us that many men are having identity crisis under feminism today. They are the PROUD male feminists who want to protect women. These are the men who supported the feminist monster and created a rape culture demonizing their own gender. Hence, they had to come out clear saying ‘No we are NOT rapists‘. Only to be given back by their women friends – “So what?”. These men realize when they created rape hysteria against ‘other men‘, they have created a Frankenstein that is ready to kill them today.
Male feminists have no option but to endorse masculinism?
They shamed their gender, openly claimed they are ashamed to be men because someone else had committed a rape. They slammed Masculinists like me as misogynists. They thought women will support them. But this campaign where they wanted to regain their lost glory as a man, they are slammed. It gives a clear sign to these men that they are not special as a ‘Non Rapist‘. They still needs to be shamed for their gender. Well, that precisely means that unless they get castrated or become women, they will always be hated by the women they fight for. Now to remain feminists, they have only one option – to become she-males.
Feminism is about male hatred –
This campaign once again proved that feminism is about a gender war and shaming all men. It is not about equality, because if it was, then it would have given space for men who supported them and it would spoken against rape hysteria because that makes all men guilty and exonerate women rapists
“NOT all women are same” the biggest myth created by feminism –
Feminists who slam a campaign like #BlameOneNotAll also promotes the theory ‘Not all women are same’. We know they are the biggest hypocrites.
Call it misandry or give it any other name. This nature of the genders is leading to the crisis today. The campaigners created the campaign with notion of saying that it is the other men who are rapists not the campaigners. They didn’t realize that other men are also thinking of them like that. As long as some other man is blamed, everyone feels safe, so much is the prevailing misandry.
NO, we won’t talk about crime committed by women? –
Well nobody talks about them. The campaigners only wanted to show other men as criminals, they never showed that crime does not have a gender. With overwhelming majority of false cases filed under ‘crime against women‘ and the crimes committed by women against men being non-reportable, everyone seems to be happy slamming other men.
Feminism is about rape culture –
This campaign makes it clear that feminism is about rape culture. That is why they don’t talk about women rapists, false rape or rape cases being decided by their own testimony rather than any scientific evidence. So when someone talk against unnecessary hype around rape, or tries to say that not everyone is a rapist, one is slammed. How can someone challenge the biggest feminist weapon ever, RAPE?
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I came to know that survey major A C Nielson has conducted a survey for washing powder brand Ariel that shows some startling statistics about how women are treated unequal at home (this is how it is projected by Ariel). Well, I have only seen the survey results and know no other details about the survey on this laundry and hence I just represent the survey results as is below.
Let’s see the survey findings. There are six in all –
More than 2/3 rd (> 67%) of Indian women feel, there exists inequality at home, between men and women.
76% Indian men feel laundry is a woman’s job
85% working Indian women feel they have two jobs, one at work and another at home
73% married Indian women feel, a man prioritizes relaxing over helping with household chores
More than 2/3rd (> 67%) Indian men prefer to watch TV than to do their laundry
77% of Indian men depend on Indian women for doing the laundry
(Don’t get confused with the percentages, this is only based on the sample A C Nielson has taken and I do not know about any authenticity. But in this article I will consider them to be true finding by a genuine survey).
Now let’s take each survey finding one at a time and try to understand the truth behind the finding.
More than 2/3 rd (> 67%) of Indian women feel, there exists inequality at home, between men and women
So the point is >67% Indian women feel Indian men do not contribute to household chores equally. But I wonder why should Indian men equally contribute to household chores at all? Don’t they have responsibility of going out, earning and acting as provider and protector of the family? Many men in India has to work for sixteen hours a day to make a good earning for the family so that others at home live in peace. Isn’t it asking too much from a man? So even if a man does not contribute to any household work can we really blame him? Then what are women for? What is their contribution in a family? They are not supposed to be the bread earner for the family, they are not legally or otherwise bound to be provider and protector as the responsibility lies with men. When they are already doing their bit, how the expectation of Indian men helping in household chores arise at all? Isn’t it funny or asking too much from a man?
Rather I wonder when in most of our households we have maids working or electrical gadgets doing most of the household work then how the question of women feeling inequality arises. Who pays for all these gadgets to do the household work? Who pays for the maid? Do the women pay or the men? If men pay for these amenities then why should they again do work at home just to make women feel comfortable or equal?
I feel this survey question result should have been the reverse. Yes, there is inequality exists at Indian homes, because, Indian women are not made accountable and responsible for all household work yet. Simply because some women take up the responsibility of household work, it doesn’t become their responsibility and that does not mean every woman is duty bound to do the household chores. We have many examples in our society where women do not do any household chores and expect their husbands to do everything while they enjoy with their money. Such women can’t be punished in any manner. In fact asking women to do household work can be considered as domestic violence and make the husband lose his own house. In fact, a overwhelming majority of men should have felt that there is no equality at home, because no matter how women behave, the husband loses his own hard earned house to his wife (and now his ancestral property under IRBM).
76% Indian men feel laundry is a woman’s job
So? Similarly almost 100% Indian men and women too (barring a few men like MGTOWs) feel being provider and protector is a man’s job. I am not sure how will this feeling make any difference? Do Indian women wash clothes by their hand nowadays? Most of the households have washing machines and women use machine to wash clothes. So what’s the big deal? It is actually the machine that does the laundry work and not women, not the modern urban women at least. Moreover, all of us need to have some job right? We are not here for free lunch. Even our constitution talks about duties of citizens apart from their rights. Did Ariel researchers forget that? What is the responsibility of women in their families then, someone please clarify.
85% working Indian women feel they have two jobs, one at work and another at home
Oh that is a BIG number. But how many of them really DO the laundry job? Or they only outsource the work to a maid or a machine? Why are cooks and maids in so high demand nowadays and why maids occupy most of the discussions of married women?
The argument can be that these working women coordinate maid’s job, they oversee what these maids are doing so the household runs smoothly. Well I will argue that in many households even men do that and we still don’t know the percentage of men doing that.
Coming to women’s feeling of having two jobs, one being at workplace. Just check the average hours spent by women in workplaces and you will know who really need to slog for hours to be breadwinner for the family. It is undoubtedly the men who do most of the work at workplaces and women under different pretexts are given easy / flexible working hours, work from home, more leaves etc to manage their home and workplace. Also if we see the percentage of women taking part in workforce vis-a-vis percentage of men, we will know this so called 85% women is actually a miniscule number.
73% married Indian women feel, a man prioritizes relaxing over helping with household chores
So what the man is supposed to do after 8-16 long and stressful hours of work. Do we expect them work even at home? Those who feel this is man’s privilege actually forget the hard work these men put in to get the home running. They are beaten up, hated, face cutthroat competition, boss’ abuses, colleague’s backstabbing and society’s red eye every time to earn a respectful living for the whole family. Women enjoy the fruits of men’s sacrifice in the outside world by living in a peaceful homely atmosphere, in a non competitive environment where there is no tension of quality check of the household work, where there is no tension of competition, where there are lot of rights earned simply because of marriage and where there is no tension of losing one’s job, are women at all in disadvantage for doing household chores? This shows us that such surveys are intentionally done to enslave men in a kind of bondage where there is no responsibility defined for women and only the men are burdened with more and more expectations everyday.
More than 2/3rd (> 67%) Indian men prefer to watch TV than to do their laundry
Again, I don’t know the truth and I don’t care about it. Even if men are watching TV than doing their laundry that is because he needs relaxations after a hard days work. He should not be expected to do everything at home. A family is shared responsibility and if men are expected to earn and be providers, women are expected to own up the caregiver role. If she fails it is her failure and not that man’s. Also when the man provides for the expenses of maid, washing machine, laundry detergent to enable women, then it is women’s responsibility to do these jobs. If any woman feel unequal because of doing some work at household, they should not get married in first place. Also these confusions occur because Indian women today do NOT have any responsibility defined. These needed to be defined before anything else.
Question is what happens when a woman works in corporate world (yes, I am talking about those 19% or so urban Indian women who work in corporate sector) and is still forced to do household chores. In my opinion, in these cases a man should share the work. But her working and earning do not make her contribute to the family. I know many women who earn but never contribute to her own family. Asking such women to contribute to the family may attract dowry or domestic violence complaint. This once again proves how much hollow and one sided such survey findings are.
77% of Indian men depend on Indian women for doing the laundry
Again a very poor finding. This happens because 100% Indian women depend on men for their maintenance within marriage and even outside. Did you say that not every woman seek maintenance? Sorry I forgot that happens too. But when we compare the percentages of men and women seeking alimony on divorce we know this is almost 100%, well ALMOST, but that is definitely more than 77%.
I feel rather than doing such time wasting surveys, brands like Ariel should better do survey on their on product and improvement of its quality. Everyone of us has some responsibility to own up. Even when a woman is our President or Prime Minister she is expected to SERVE the nation and not enjoy free meal. Such surveys and publishing and discussing these results will only increase gender inequality and create unnecessary hatred based on gender. I am surprised that brands are paying money for that. This is nothing but a propaganda to break our families and implant a sense of greater inequality in the minds of women so that they break away their families. Such surveys in a way will create more disturbances in India and it will never empower anyone.
What our families do in their homes is better left to them. Brands unnecessarily trying to cash on some opportunity for earning some quick bucks is shameful. Bloggers writing about such campaigns showing that women are discriminated against in their own families will only lead to breaking up families of their own and probably their own children. Because we all need to remember that –
RIGHTS ALWAYS COMES WITH RESPONSIBILITIES
To Indian women
If you feel taking household responsibilities is oppression, if you think this as inequality then please do not get married ever. Be single and do ALL your work yourself, you will know what real hardship and oppression is.
Don’t expose yourself to the wrath of peace loving Indian people and create such hatred. If you don’t own up any responsibility, then don’t but you can not provoke others to do the same for your benefit.
To bloggers writing on this
Hope you have realized the dangers of such campaigns. Now don’t be surprised if you see disturbance in your own family tomorrow because you have supported any such campaign for a mere 1000 rupees.
To my readers
This is a part of a bloggers campaign where male bloggers are not eligible to take part. By writing a blogpost in a negative way and by not supporting the brand’s campaign I would have lost the opportunity of earning Rs. 1000 anyway. This post is to show how gender bias is created in our society through blogging campaigns and I am very happy writing this because I have probably created 1000 more sparks for true gender equality and NOT fake business motivated sense of equality.
* Disclaimer – Images are not mine. These are all taken from Ariel campaign page. All image source
A Blogadda prompt asks us to think of ourselves as superheroes and imagine what powers we would like to possess.
I understand that being a superhero will not be easy for any individual, certainly not for me. Though it is a fact in my childhood I did fantasize about being a superhero, but as I grew up I realized that being a superhero brings a lot of responsibilities too and that is why I get scared if I can handle so much of responsibilities well.
To me anyone who can change adverse situation into a favourable one is a hero. One who can do that in a sustainable manner is superhero.
In my life I have gone through enough hardships and my life has taken a complete upside turn after a broken relation. Well this was for good.
When I was married, I tried to be an ideal husband and ideal father and I was only cheated and threatened by everyone. As I was undergoing extreme pain and was almost on the verge of committing suicide I met some unrecognized superheroes who have provided me with courage and knowledge to fight my battle out. All of them were strangers to me but has done a lot of good things to me rather than any known family member or friends have ever done.
Eventually these are the people who have changed me so much that today I provide strength to other men to fight their own battles. Many of them consider me as a hero, some of them as superhero.
It is true that the evolution from a always fearful person to a very strong person was not easy. Especially not when the popular belief was against the mankind and the cause that I wanted to work for was considered as anti human.
When I started fighting for this cause, the same was not even recognized as a social cause and people including the victims like me used to be ashamed of talking about this in public. It was indeed a herculean task to change the perspective. That is the time when I learnt the real lessons of life from some unknown people and became a fighter, a fighter who started fighting against his own lifelong beliefs.
It was not easy to fight like this. Not really when the laws of the country and the society in general was so much biased against men that no one cares about the sufferings of the men. There was no question of me being heard in any of the forums.
So the challenge to me was to make a seemingly impossible task possible. I was not very sure about how to do it but that is when someone forced me into writing blogs. My blogs gave me the much needed strength and vision that I was seeking. Eventually my blog became the weapon of my power, my strength my superpower.
So far my blog has inspired many. It provides lessons of life to all my readers and followers. The lessons that I learn everyday from sufferers from around the globe become lessons learnt for others. Victims from completely unknown cities become my follower, they send appreciation mail to me, share the lessons learnt by them or how they were benefited from my blogs.
This unique power of mine as expressed in my articles and that helps me establish the cause that was so far considered as anti social cause (cause of men’s rights) or a funny timepass cause gets much needed attention and focus from all quarters.
Since my fight is at the emotional level and always with national and international superpowers it has always been tough to be neutral yet assertive in my articles to make the much needed impact felt. Many a times while I tried to convince the opposition and change them for good, I realized that pen is indeed mightier than sword or rather thought is mightier than sword.
So for me the idea of having superpower is clear. I need my intellectual abilities to continue to win the toughest arguments, the toughest situations in the world and I wish I continue this fight lifelong with the same passion and vigour.
Today the world is no more won in battlefields. Rather the people are won with one’s intellectual abilities. If at all anyone wants to be a superhero one needs to have super intellectual abilities, logical thinking and a fearless attitude. I wish I continue my life with these qualities and master these skills to be considered as a superhero.
Recently Asian Paints have started a highly misandric ad campaign called “Husbands are Useless.” (#HusbandAreUseless). Their ad shows that all Indian husbands are useless and hence regarding home decor solutions people need to login to their solution and take their expert help.
When men from different strata of society protested against the misandric ad campaign on social media the company said the following –
So the company says that Indian husbands are useless in terms of deciding home decor solution.
Now let’s see images of some of the #UselessHusbands –
If I didn’t tell you so far all of these #UselessHusbands consist 100% of the Board of Directors of Asian Paints. And there is NO woman director in the board of Asian Paints.
So this is a company whose board consists of all #UselessHusbands (remember company claims that husbands are useless in terms of deciding home decor) who can’t decide about their own home decor wants to give us advice on our home decor.
Thanks Asian Paints for this shocking revelation to us. We surely don’t want to know our home decor solution from a company that is run by only #UselessHusbands. Thanks for creating an ad campaign exposing your true self.
Gillette is out with yet another misandrist campaign called Protest Against Smelly Stubble or PASS. As a part of this campaign which was designed purely to stop the growing trend in today’s youth of sporting the rustic look and to increase their sales. There are some imaginary figures like –
– 68% women say clean shaven men look good, or
– 88% women prefer clean shaven men, or
– 76% Hyderabad women seeking partners are looking for clean shaven men
Are all slogans designed to fool the generation and create misandry in the form of stating that it is the women (or here the company Gillette) that decides the sexual attractiveness of men.
To bolster this campaign Gillette has already brainwashed Bollywood stars and doctors with money and both male and female stars endorsing that clean shaved men look better or are better choice for females as mates. This blog explains it better –
After all, we know money speaks everywhere (This video was later removed by the owner after our protest) –
Let’s see their Facebook page –
Alternately, you can also see the launch photos here –
To make this campaign stronger, Gillette now has roped in bloggers and asked them to write blogs and tag their blogging friends and designed the campaign in such a way that bloggers start writing imaginary stories how clean shaved men have improved their love life. Attractive prizes are offered so that bloggers also take part of this CONTEST and write some true or fake stories.
There is no doubt that when so many fake stories will float on internet with Bolly and Tolly wood celebrities also endorsing the thought that “Stubble = No Bath”, women prefer clean shaved men with some fake stats that no one knows how they were generated, some innocent men who prefer to keep beard or look better in beard will actually start shaving multiple times a day with the hope that they will attract more women. Without realizing that it is all part of a marketing plan of a multinational, where they decide what the trend should be.
Let’s look at some scientific research done on the subject of men and women sexuality by some world renowned universities. Studies done in University of Austria have shown that women are not attracted by beard or the lack of it, even the most empowered women in the west look for security and they get attracted to money and power of men, their cars rather expensive cars and NOT by their beard. In fact some of the bearded men were rated the best when their salary was raised to imaginary high figures –
Science of Sex Appeal (Discovery Documentary). See the video here –
Also regarding falling in love and continuing with the same, scientists have already proved that a chemical called Dopamine is responsible for love. See the video here –
Now let’s come to the body odor and sexual attractiveness of men. This scientific experiment shows the reasons why women may like some of smells depending on their fertile window. See the video here –
Now understand how the dating and mating system really works. See the video here –
So you see guy’s beard or no beard is actually not a constraint.
Now look at the survey done sometime back in a few cities –
However, now she has changed her mind. We know some people are fickle minded and so we don’t want to believe them anyways.
Sushmita Sen –
This video about Sush’s love life says she never had a stable relationship. Well, not going into her personal life, we can see that she in fact had better and sexier relationship with men with beard and she has ditched mostly men with no beard..
In this jungle of liars, only Malaika Arora Khan seems to have maintained her stance clear about bearded men. She has always claimed that she likes clean shaved men.
So it is clear that for creating business for multinational companies how film actors can change colors. We understand that if we believe these celebrities for any product they endorse then we will make biggest mistake of our lives. These film actors are only good at acting and we all know acting is making lies look like the truth.
The same can be said when bloggers who are writing blogs for this campaign and writing fake stories about clean shave and its benefits in winning partners. Dear fellow bloggers if you don’t maintain your standard and shun propagating this kind of falsehood then you will soon lose your popularity. One i-phone (won as a prize of this contest) can’t change your credibility for your readers.
Also all bloggers who are writing about this topic are actually confirming a very sexist approach that women have the right to decide what men should wear / sport. Well, do we ever tell women how to dress or what color of lipstick to wear or what length skirt to wear? If we do, then isn’t it considered as moral policing? Or sexist outlook? Then why is so much sexism spread widely by this company and we all are feeling ok about it? Shouldn’t they be banned from doing business in India for spreading falsehood without any scientific research?
Even though I hate creating religious sentiment for everything but this is clearly against Sikhs and Muslims who keep beard and also to some Hindu Sadhus who keep beard. This campaign is clearly against all these religions. All celebrities, media houses and bloggers who are writing or promoting this campaign is actually fueling this anti-religion sentiment.
How long we will fall prey to false propaganda of foreign companies and also contribute to the same?
Disclaimer – I am a clean shaved man and like my look that way but that is not because women around like me that way. It is because, I like myself that way and it is easier for me to be that way. But I would like to respect the choice of any one who thinks otherwise.